186 kcal
15 / 50S
Loyalty & rewards for clubs, organisations & employers
Reward engagement.
Build belonging.
Grow loyalty.
STAAX is a loyalty and rewards platform for clubs, organisations and employers.
Tailored loyalty campaigns that encourage participation and help your community feel valued.
What we believe
Loyalty starts withfeeling valued.
STAAX is built to help organisations turn engagement into a lasting sense of belonging.
By recognising their involvement and giving them meaningful reasons to return.
The people already connected to you are your most valuable community
STAAX is the platform that recognises them and rewards them.
Who it's for
Different communities. The same need to belong.
Every community runs on people who choose to take part. STAAX recognises that participation, so it turns into belonging, and belonging into lasting loyalty.
Feel part of the whole club, not just a team sheet.
Participation to encourage
- Trying an activity in another section
- Booking off-peak sessions
- Coming along to clubhouse events and socials
- Volunteering on match days and junior sessions
How it's recognised
- Thanks and shout-outs in the club feed
- Priority access to popular events
- Clubhouse and partner benefits
- Shared club goals everyone contributes to
Belonging and loyalty
Members feel recognised as part of the club as a whole, which gives them more reasons to return, take part and stay.
How it works
You choose the behaviours. We help you recognise them.
- 01
Discover what matters
We start with discovery: who your community is, what you want them to do more of, and what would make them feel valued.
- 02
Design recognition and rewards
Together we choose the behaviours that earn recognition and the rewards and campaigns that suit your community.
- 03
Recognise participation
From visits and spending to movement, challenges and contributions, recognise the actions that matter to your community, with points, recognition or rewards.
- 04
Learn and strengthen loyalty
We review participation regularly and adjust what's recognised, so the programme keeps building a relationship people want to stay part of.
Illustrative campaign ideas
What could you recognise and reward?
You choose the actions, milestones and rewards around your organisation’s goals.
Spend & unlock
Spend £30 at the clubhouse → unlock a coffee reward.
Keep coming back
Attend three fixtures or events → earn bonus points.
Move towards a goal
Reach an agreed activity target → earn points.
Rise to a challenge
Complete a team challenge or top a leaderboard → unlock an agreed prize.
Give something back
Volunteer at an event → earn recognition or a reward.
Connect & contribute
Join a team session or share useful knowledge → earn recognition.
Campaign rules, rewards and how participation is recorded are agreed together. Spend-based campaigns depend on suitable transaction data or an agreed verification process.
Your platform
Your brand. Your community. One place.
Bring challenges, rewards and recognition together in a space that looks and feels like you. We design your programme around your goals and what matters to your people.
Built around your goals
Bespoke challenges, campaigns and rewards for the participation you want to encourage.
Branded for you
Your name, colours and identity lead the experience.
Our expertise, behind the scenes
We bring the loyalty strategy. Your organisation takes centre stage.
Illustrative club demo
S2,794
Today’s goals30 September 2026
35 / 100 pts
Everyday movement & recovery · 35% of goal
5,056 Steps
0 / 30S
8.58h Sleep
20 / 20S
Club bonus points
ProposedMore ways to earn by taking part in club life · separate from your movement goals
Movement215
+Club life250
=This week465
Exclusive rewards
Big wins this week
Proposed concept
Your member benefits
Rewards
Turn your points into something worthwhile.
Powered by
Club example shown, with fictional data. Programme features and delivery are agreed together.
Outcomes
What we measure together.
Loyalty builds over time, so we agree early signals that show whether people are becoming more involved and connected. Where suitable data exists, we can look at commercial signals too, such as renewals or off-peak bookings.
Rewards alone don't prove retention or revenue changed. We'll be clear about what the data shows and what it doesn't.
Participation and repeat involvement
How many people take part, and how often they come back.
Reach across your community
Whether people get involved beyond their usual team, section or site.
Belonging and feedback
What people say about feeling recognised and connected, through simple check-ins.
Reward and recognition uptake
What people choose, so the programme reflects what they value.
Working together
Start focused. Grow what works.
- Phase 1
Discovery
Understand your community, what you want to encourage and what would make people feel valued.
- Phase 2
Pilot scope and set-up
Agree the behaviours, recognition, rewards and features for a focused pilot, then configure your programme.
- Phase 3
Launch support
Help introducing STAAX to members, staff and volunteers.
- Phase 4
Monthly participation review
Regular check-ins on involvement and feedback, adjusting so loyalty keeps building.
Each organisation gets a bespoke recognition and rewards programme on a shared platform, rather than wholly custom software. That keeps set-up realistic and lets improvements benefit everyone.
Website, booking or integration work can be discussed and scoped separately; it isn't part of the default package. Pricing is agreed once scope is clear.
Let’s talk
What would stronger loyalty look like for your community?
Tell us who your community is and what you'd like them to do more of. We'll start with a discovery conversation, not a sales pitch.
Email Chloechloe@staax.co